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Iniciativas Virtuales, a marketing and communication consultant company with more than 10 years experience, launches this study where more than 1500 Spanish consumers talked about online buying habits and their preferences. Germán Piñeiro, Iniciativas Virtuales CEO declares “we are living a new era for the Ecommerce. After having all the Study results, the 37% of the internet customers use their smartphone, tablets or smart TV. This represents a significant increase over previous years and it seems that, according to the trend, this is only the beginning."

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